ADVANCED SEO TRAINING IN BANGLADESH

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Course Mentor

HB ARIF

HB Arif is a Certified in Google Adwords and Analytics. Have 9 years of experience in digital marketing. He is an SEO Expert & Consultant, Trainer, Analyst and SEO manager at Soft Bangla. 
  • Course Duration : 24 Hours
  • Course Sessions : 45
  • Course Fee : 20,000 BDT
  • Course Instructor: HB Arif

We will Cover in this advance course

Full Course Include the Following Features

  • Besic of SEO
  • Keyword Research
  • Keyword Competition Analysis
  • On-page Optimization
  • Technical SEO
  • Website Structure Analysis
  • Website Speed Optimization
  • AMP/Mobile Site Optimization
  • Google Analytics Tools
  • Social Media Marketing
  • Webmaster Tools Setup
  • Conversion Tracking
  • Link Building
  • Guest Posting
  • Content Marketing
  • Local SEO/Map/Listing
  • E-Commerce SEO
  • Youtube SEO
  • Blogging
  • Google’s Algorithm Updates
  • Facebook Ads Managment
  • Live SEO Project
  • Penalty Recovery
  • Competitor analysis & Website Audit

Module 01 - Brief of Internet Marketing

  • Why is Search Engine marketing important?
  • Basics of Search Engine
  • What is a Search Engine?
  • Examples of popular Search Engines
  • Search Engines statistics
  • History of search engines?
  • Popular Search Engines list
  • Search Engine Market Share

Module 02 - About Google

  • What is Google?
  • Google data center locations
  • Google Asia data center locations
  • Googlebot (Google Crawler)
  • Google Updates and Algorithm
  • Google Ranking Factor

Module 03 - A Brief of SEO

  • What is SEO?
  • What is SERP?
  • Why SEO is important?
  • The Demand of Current & Future SEO?
  • How does search engine work?
  • What is a search engine Algorithm?
  • Search Engine Algorithm Update
  • SEO Ranking Factors
  • Steps to developing a good SEO strategy

Module 04 - Besic of SEO

  • What is SEO
  • Type of SEO
  • Organic SEO Vs Paid SEO
  • On Page SEO Vs Technical SEO
  • On Page SEO Vs Off Page SEO
  • Local SEO Vs Global SEO

Module 05 - Basic Information & tools to Start SEO

  • PC Recruitment
  • Browser Introduction
  • Browsers and Imp Add‐ons/Extension/Plugins
  • Screenshot Apps
  • F.Lux App

Module 06 - SEO Tools

  • Important SEO Tools
  • Keyword Research Tools
  • Domain research tools
  • Ranking checker tools
  • Backlink Research Tools
  • On page audit tools
  • Design responsiveness tools
  • Website Speed test tools
  • Mobile friendly test tools

Module 07 - Keyword Research

  • Keyword Research Introduction
  • What is keyword research?
  • Type of Keywords
  • Type of keyword research tools
  • Keywords Research Tools Introduction
  • LSI(Latent Semantic Indexing) Keywords
  • Importance of Log tail & Short Tail Keywords

Module 08 - Keyword Competition Analysis Preparation

  • Keywords Analysis Matrix Introduction
  • Important Keyword Research Tools
  • Keywords Research-Extension (Mozbar, Alexa, SEO Quake)

Module 09 - Keyword Competition Analysis

  • Understanding keyword mix
  • Keyword Research for Niche Site using premium tools.
  • Affiliate Keyword Research
  • How To Choose Perfect Keywords
  • Golden Keyword Research
  • Predictive Keyword Research
  • Low Competitive keyword research
  • Localized Keywords Research
  • Keyword Research for Bigger Goal
  • Competitor Keyword Analysis
  • Preparing a keyword list for Project.
  • Keyword Research Reporting.

Module 10 - Startup Business Research

  • Product Research
  • Market Research and Business Analysis
  • SWOT Analysis of Website.
  • Domain Names & Suggestions

Module 11 - A Brief of Website

  • Website Introduction
  • Type of Website
  • Website Platform/CMS
  • What is Website?
  • What is the domain?
  • What is Hosting?
  • What is Cpanel?
  • What is WWW?
  • What is SSL?
  • What is HTTP?
  • What is HTTPS?
  • What is URL/Link?

Module 12 - Domain Registration & Configuration

  • Domain Hosting Registration
  • Domain Hosting Configuration
  • CMS intro
  • Select CMS
  • Install WordPress
  • Install Theme
  • Install Plugin
  • Website Design
  • Include Content
  • FREE SSL Setup

Module 13 - Design

  • Importance of Web Design in Seo
  • Basic Html & CSS Knowledge
  • Responsive Design
  • Basics of Seo Friendly Website Design
  • Basics of Website Designing / Development
  • Design Factors and Guidelines
  • Web Layout Structure
  • Codes Used in the Website
  • Differences Between Dynamic and Static Sites?
  • Essentials of Good Website Designing
  • Coding Best Practices
  • Coding Validation
  • Code Minification
  • Branding/ Color Scheme/color Selection
  • Header and Footer Customization

Module 14 - On-page Optimization

  • Internal Linking
  • On-page Optimization Basics/Fundamentals
  • Required Page Create & Optimization
  • Page Mapping
  • Headings Tags Optimization
  • Title Optimization
  • Meta Descriptions
  • Meta Tags Optimization
  • Image Optimization
  • Content Optimization
  • Content planning
  • Duplicate content
  • Category/Tag Optimization
  • Anchor/Hyperlink Optimization
  • Internal Linking
  • External Linking
  • URL parameters
  • No-follow & do follow
  • Website Footer Optimization
  • Website Header Optimization

Module 15 - Website Content Optimization for SEO

  • The title of your content
  • The first sentence of your first paragraph
  • Important of heading Tag in content
  • Content Bold, Italic Role
  • Content image and important role in SEO.
  • Contains outbound links
  • Image alt target keyword
  • Page title contains keyword/phrase
  • How many content words important for SEO.
  • Duplicate Content

Module 16 - Keyword implement On Site

  • Keyword Optimization
  • Keyword Density Analysis
  • Keyword Stimming Importance
  • Keyword prominence
  • Keyword proximity
  • Keyword Stuffing/dilution
  • Keyword frequency

Module 17 - Blog Setup

  • Blogging Concepts
  • Blog Creation
  • Blog Submission
  • Blog Optimization
  • Blog Promotion
  • Blog Comment Management
  • Blog Post Management and Link Submissions

Module 18 - Technical SEO

  • What is Technical SEO
  • Creating/uploading XML Sitemap
  • Creating/uploading HTML Sitemap
  • Creating/uploading Robots.txt
  • Broken Links Checking
  • Optimize 404 Page
  • Canonical Tag
  • 301 Redirection
  • Navigation and Site Structure
  • Optimize Your URL Structure
  • Creating/uploading Google webmaster code
  • Creating/uploading Google Analytics code
  • Quick indexing techniques
  • Webmaster Tools - Crawl Error Resolution
  • Review Blocked Resources & Fetch
  • Pagination and Multilingual Websites
  • Optimization for Multiple Browsers
  • Breadcrumb Menus
  • Mobile Friendliness
  • AMP Setup (Full)
  • Page Speed Optimization
  • Page Speed Optimization
  • HTML Code Clean Up & Optimization
  • SSL and HTTPS
  • CSS Validation
  • Html Validation
  • W3c Validation.
  • Schema Markup Implementation

Module 19 - Google Webmaster Tools

  • Google Webmaster - Google Search Console
  • What is Google Webmaster/Google Search Console?
  • How does work Google Webmaster/Google Search Console?
  • Overview of Google webmaster tools
  • How to Submit Google Webmaster/Google Search Console?
  • How to configure Google Search console
  • How to submit sitemap.xml to google

Module 20 - Yahoo Webmaster Tools

  • What is Yahoo Webmaster
  • How does work Yahoo Webmaster?
  • Overview of Yahoo webmaster tools
  • How to Submit site Yahoo Webmaster tools
  • How to configure Yahoo Webmaster tools
  • How to submit sitemap.xml to Yahoo Webmaster tools

Module 21 - Bing Webmaster Tools

  • What is Bing Webmaster
  • How does work Bing Webmaster?
  • Overview of Bing webmaster tools
  • How to Submit site Bing Webmaster tools
  • How to configure Bing Webmaster tools
  • How to submit sitemap.xml to Bing Webmaster tools

Module 22 - Yandex Webmaster Tools

  • What is Yandex Webmaster
  • How does work Yandex Webmaster?
  • Overview of Yandex webmaster tools
  • How to Submit site Yandex Webmaster tools
  • How to configure Yandex Webmaster tools
  • How to submit sitemap.xml to Yandex Webmaster tools

Module 23 - Google Analytics Tools

  • What is Google Analytics Tools?
  • How does work Google Analytics Tools?
  • Overview of Google Analytics Tools
  • How to Submit Google Analytics Tools?
  • How to configure Google Analytics Tools?

Module 24 - Cannibalization

  • What is Cannibalization
  • Bad effect of Cannibalization
  • How to Fix Cannibalization

Module 25 - Doorway pages

  • What are doorway pages?
  • Effect of doorway pages
  • How to avoide doorway page issue

Module 26 - Hallway page

  • What are Hallway page?
  • Effect of Hallway page
  • How to avoide Hallway page issue

Module 27 - Cloaking

  • What is cloaking?
  • Effect of cloaking
  • How to avoide cloaking issue

Module 28 - SEARCH ENGINE MARKETING

  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Display network
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • Social settings
  • Social settings
  • Social settings
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Market Analysis
  • Ad writing Techniques
  • Campaign Management
  • Bid Management Plan
  • Performance Tracking
  • Report & Analysis
  • Strategizing PPC campaigns

Module 29 - Google penalty

  • What is google penalty
  • What are the reasons for which I could get penalized by Google
  • Type of google penalty
  • Automatic penalty
  • Manual penalty
  • Manual Vs Automatic penalty
  • How to recover from Google penalty
  • Attention before getting a penalty

Module 30 - Social media marketing

  • What is social media marketing and how does it work?
  • Importance of social media marketing
  • How do I start social media marketing?
  • Why social media is important for marketing?
  • Type of social media

Module 31 - Facebook User Profile

  • How to optimize facebook user profile
  • How to setup personal profile look like a professionals
  • Facebook profile pic
  • Profile cover photo
  • Profile username
  • What type friend you have to facebook
  • How to publish a killer post on profile
  • Facebook tag modifay

Module 32 - Facebook Page

  • What is a facebook page
  • What to do with facebook page
  • Why need facebook page for business
  • How to create a facebook business page
  • How to optimize facebook page
  • How to add a attractive page description
  • How to add call to action button
  • Type of call to action button
  • How to change facebook username
  • how to setup website on faceobook page
  • how to post on page
  • how to create attractive post
  • how to do shedule post on facebook page
  • how to do video post on facebook page
  • how to go live on facebook page
  • Design a amazing cover photo
  • how to intreget instagram with facebook page
  • how to invite people to like your page
  • how to add product on facebook page
  • how to publish job post on facebook page
  • how to create offer post

Module 33 - Facebook Group

  • What is facebook group
  • what benefit a facebook group
  • importance of facebook group
  • how to create a facebook group
  • how to set a group cover photo
  • how to publish a post on facebook group
  • How to add people on facebook group
  • how marketing through facebook group
  • how to create a group chat on group
  • how to upload file on group
  • how to make anyone admin on group
  • How to create poll post on group
  • A trick to increase group member
  • how to create and publish an event

Module 34 - Facebook Ads

  • what is facebook ads
  • What to needs a facebook ad
  • How importance of facebook ads
  • Type of facebook ad
  • intro about text ad
  • intro about video ad
  • how to create a text ad
  • how to create a video ad
  • facebook analytics
  • what is facebook analytics
  • Why facebook analytics
  • how to see post insights
  • how to boost my post
  • how to promote a website

Module 35 - Twitter marketing

  • What is twitter marketing
  • Importance of twitter marketing
  • How to help Twitter make someone branding
  • How to optimize twitter account
  • how to get targeted follower
  • Twitter hashtag
  • what is twitter hashtag
  • How to use twitter hashtag
  • Twitter trending hashtag
  • How to find twitter trending hashtag
  • How to use targeted and trending hashtag
  • Increase your follower using tranding hashtag
  • How to publish link on twitter
  • How to short link using bit.ly
  • How to publish twitter schedule post
  • Best time to post on Instagram
  • Schedule post online tools
  • Twitter marketing some useful tools introduction
  • What is Twitter analytics
  • What to do with twitter analytics
  • How to publish twitter killer tweets
  • Twitter advanced search
  • Twitter brand vs personal account
  • Tweeting Photos via Instagram
  • Twitter auto tweets
  • Engaging People on Twitter with @Mentions and Hashtags
  • Twitter marketing tools

Module 36 - Instagram Marketing

  • What is Instagram marketing
  • Importance of Instagram marketing
  • How to create an Instagram account
  • How to optimize Instagram bio
  • How to setup Instagram username
  • How to setup call to action
  • How to post on Instagram
  • The best time to post on Instagram
  • What is hashtag on Instagram
  • Trending hashtag on Instagram
  • How to find Instagram trending hashtag
  • How to use targeted and trending hashtag
  • Increase follower using trending hashtag
  • How to increase targeted follower on Instagram
  • Instagram influencers account
  • Schedule or auto-post on Instagram
  • Instagram marketing tools

Module 37 - Linkedin Marketing

  • What is Linkedin marketing
  • The importance of Linkedin marketing
  • Linkedin account types
  • Linkedin personal account & Business account
  • How to create a professional Linkedin profile
  • How to create a Linkedin business account
  • How to optimize Linkedin personal account
  • How to optimize Linkedin business account
  • How to add your personal details in the Linkedin account
  • How to add skills on Linkedin
  • How to increase your connection
  • Linkedin hashtag
  • What is Linkedin hashtag
  • How to use Linkedin hashtag
  • How to publish articles on Linkedin
  • How to connect more professionals on Linkedin
  • How to send a message to all connection just a single click.
  • How to download any accounts CV
  • Linkedin Ads
  • What is LinkedIn Ads
  • LinkedIn Ads type.
  • How to run LinkedIn ads.
  • LinkedIn analytics
  • What is LinkedIn analytics
  • A brief of LinkedIn analytics

Module 38 - Pinterest marketing

  • What is Pinterest marketing
  • Importance of Pinterest marketing
  • How to Create Pinterest Account
  • How to optimize Pinterest Account
  • How to Verify Website
  • How to create a board?
  • How to create a pin?
  • How to create Group board?
  • How to implement a website with every pin.
  • How to submit my Board on pingroupie.com
  • What is Collaborating
  • How to increase Pinterest Follower
  • How to get targeted follower
  • Best time to post on Pinterest
  • Schedule post on Pinterest
  • Pinterest Marketing tools
  • Tips for creating a great pin

Module 39 - Reddit Marketing

  • Importance of Reddit marketing
  • What is Reddit?
  • What is subreddit?
  • How to find subreddit related to your niche?
  • How to post on subreddit.
  • What type of content I will post.
  • What is karma?
  • Type of karma
  • What is comment karma
  • What is link karma?
  • How to Earn Karma?
  • Importance of karma
  • How to find Image for Reddit?
  • How to create more and more account.
  • Karma earning tips.
  • Reddit marketing tools

Module 40 - Blogger/Blogspot

  • What is Blogger/Blogspot?
  • Why important Blogger?
  • How to create a Blogspot site?
  • How to add Custom Template at Blogspot?
  • How to create Page & Post?
  • How to add Menu at Blogspot?
  • How to add widgets at Blogspot?
  • How to Add Google Adsense at Blogspot?
  • How to Optimize Blogspot?
  • How to Setup Title tag, H1 to H6 tag
  • How to Setup Custom Domain in Blogspot

Module 41 - WordPress

  • What is WordPress
  • Why important WordPress?
  • How to create a WordPress site?
  • How to add Custom theme at WordPress?
  • How to create Page & Post?
  • How to add Menu at WordPress?
  • How to add widgets at WordPress?
  • How to Optimize WordPress website?

Module 42 - Tumblr

  • Why important Tumblr?
  • How to create a Tumblr site?
  • How to create Page & Post?
  • How to Optimize Tumblr?

Module 43 - Link Building

  • Introduction to Offsite Optimization
  • What is Link Building?
  • Types of backlinks?
  • No follow & Do follow links & their differences.
  • Types of link building
  • Inbound Links, Outbound Links
  • Black Hat / White Hat / Grey Hat SEO
  • Importance of off site optimization
  • Link checking tools
  • On page optimization versus off page optimization
  • Factors affecting offsite optimization
  • Link building strategies for your business

Module 44 - Social Bookmarking

  • What is Social Bookmarking?
  • Why Important Social Bookmarking?
  • How to do Social Bookmark
  • Some Problems of Social Bookmarking. (i.g, Captcha Problem, answer Delete, Not Live, account digable, Block account)

Module 45 - Content Marketing

  • What is Content Marketing
  • Type of Content Marketing
  • Importance of Content Marketing
  • How to do Content Marketing
  • Content marketing strategy

Module 46 - Video Marketing

  • What is Video Marketing/Video Sharing/Video Submission?
  • Why Important Video Marketing?
  • Type of Video Marketing sites
  • How to make youtube brand Channel?
  • How to Optimize brand Channel?
  • How to Optimize Video?
  • How to Publishing And Sharing Your Videos?

Module 47 - Image Marketing

  • What is Image Marketing/Image Sharing/Image Submission?
  • Why Important Image Marketing?
  • Type of Image Marketing sites
  • How to Optimize Image?
  • How to Publishing And Sharing Your Image?

Module 48 - Infographics Submission

  • What is Infographics Marketing
  • Why Important Infographics Marketing?
  • Type of Infographics Marketing sites
  • How to Optimize Infographics?
  • How to Publishing And Sharing Your Infographics?

Module 49 - Document & PDF Sharing

  • What is Document & PDF Sharing
  • Why Important Document & PDF Sharing?
  • Type of Document & PDF Sharing sites
  • How to Optimize Infographics?
  • How to Publishing And Sharing Your Document & PDF?

Module 50 - eBook Marketing

  • What is eBook Marketing/eBook Sharing/eBook Submission?
  • Why Important eBook Marketing?
  • Type of eBook Marketing sites
  • How to Optimize eBooks?
  • How to Publishing And Sharing Your eBook?

Module 51 - Guest Post

  • What is a guest post?
  • Why important a guest post?
  • Type of guest post?
  • What items need to guest post?
  • How to do a guest post?
  • How many words for a great guest post?
  • Guest post email template.
  • Guest Posting time in a day.
  • Search technique to getting easily Guest post site.
  • Others tactic of Guest posting.

Module 52 - Blog Commenting

  • What is a Blog Comment?
  • Why important Blog Comment?
  • Type of Blog Comment?
  • How to do a Blog Comment?
  • Search technique to getting easily Blog Comment site.
  • Others tactic of Blog Comment.

Module 53 - Anchor Text Ratio

Anchor Text Ratio

  • What is Anchor Text?
  • Why important Anchor text
  • Type of Anchor Text
  • What is Anchor Text Ratio
  • Importance of Anchor Text Ratio

Module 54 - Local SEO/Map/Listing

  • What is Local listing
  • Why important local listing
  • How to do local listing
  • Google My Business Optimization
  • Google Map Creation and Verification
  • Bing Maps Optimization
  • Apple Maps Optimization
  • Local Citation Building
  • GPS Business Listings
  • Geo-Tagging of Photos
  • Startup Business Listings
  • NAP Syndication

Module 55 - Directory Submission

  • What is directory submission
  • Type of directory submission
  • Local directory submission
  • Global directory submission
  • Why need directory submission
  • How to do directory submission
  • What to need doing a directory submission
  • Are directory submission and local listing are the same?

Module 56 - Classified Submission

  • What is Classified Submission
  • Why need Classified Submission
  • Type of Classified Submission
  • How to do Classified Submission
  • Local Classified Submission
  • Global Classified Submission
  • What to need doing a Classified Submission

Module 57 - Press release Submission

  • What is Press release Submission
  • Type of Press release Submission
  • Local Press release Submission
  • Global Press release Submission
  • Why need Press release Submission
  • How to do Press release Submission
  • What to need doing a Press release Submission

Module 58 - Forum Posting

  • What is Forum Posting
  • Why important Forum Posting
  • How Can a Forum Help Your SEO Results?
  • Understanding Forum Backlinks: In simple terms, if you get a link from a Forum, you can call it as Forum Backlink (or just Forum link).
  • Types of Forum Links - Forum Profile Links, Forum Signature Links, Forum post/thread/discussion Links:
  • How to Find Forum Posting
  • How to create a Forum Account
  • Quora, Digitalpoint, Yahoo answer, Fixya, etc. and more
  • How to make Backlink from Forum Posting site
  • important things: #Make Niche Relevant Forum post Backlink.
  • Some Problem of Forum Posting. (i.g, Captcha Problem, answer Delete, Not Live, account disable, Block account,)
  • How to Create a Report for a Client.

Module 59 - Article Submission

  • What is Article Submission
  • Type of Article Submission
  • Local Article Submission
  • Global Article Submission
  • Why need Article Submission
  • How to do Article Submission
  • What to need doing an Article Submission

Module 60 - Web 2.0 Creation & Submission

  • What is Web 2.0
  • Type of Web 2.0
  • Why need Web 2.0
  • How to do Web 2.0
  • What to need doing a Web 2.0

Module 61 - RSS Feeds Submissions

  • What is RSS Feed
  • Type of RSS Feed
  • Why need RSS Feed Submission
  • How to do RSS Feed Submission
  • What to need doing an RSS Feed Submission
  • CSS Gallery Submission
  • Customer Review Submission
  • Broken or Dead Links ( Check and Correction)
  • Broken or Dead Links Backlinks
  • Deep Linking Submission
  • Link Exchange
  • Cross-Linking
  • Paid Submission
  • Link juice
  • Link wheel/Tire Backlink
  • Link farming
  • Banner exchange
  • Easy link acquisition techniques
  • Social Profile Creation

Module 62 - WEBSITE AUDIT, REVIEW & ANALYSIS

  • In-depth Website Analysis
  • Competitor Analysis (Tools: Ahrefs, Backlink Watch, Open Site Explorer)
  • In-depth Backlink Analysis
  • Canonicalization Analysis
  • Broken Links Check
  • Duplicate Content Check
  • Google Penalty Check
  • Mobile Usability Check
  • Website Loading Time Check
  • Website Design & Structure Analysis
  • Navigation Analysis & Recommendations
  • W3C Validation Check
  • Cross Browser Compatibility Check
  • Website Position Analysis in search engines
  • Google Sandbox effect
  • Heat map of the Home page
  • Google dance and deep crawling
  • Usability and User Experience in Website
  • Analysis of Similar websites Meta Tags
  • Server and Hosting Check
  • Duplicate content
  • Frames effects on SEO

Module 63 - REPORTING

  • Initial Website Analysis Reporting
  • SEO Planning Reporting
  • SEO Reporting
  • Google Analytics Report
  • Initial Keyword Analysis Sheet
  • Monthly Ranking & Traffic Report
  • Searcher Experience Analysis
  • Monitor Competitors Search Ranking
  • Monitor Competitors Website Change
  • UX & Conversion Report
  • Keywords Ranking Report

আপনি যদি SEO নিয়ে ফ্রিলান্সিং শুরু করতে চান, তাহলে এই বিষয়গুলো আপনার জন্য জানা খুবই দরকার।

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